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Milky toners are transforming the skincare landscape, offering a gentle yet effective way to replenish, soothe, and prep the skin. Unlike traditional watery toners, milky toners boast a creamy, emulsion-like texture that bridges the gap between toners and moisturisers. Here’s everything you need to know about them.
Cosmetics Business named milky toners as one of 2025’s biggest skincare trends. Milky toners surged on TikTok for creating the ‘glass skin’ look and were named Spate’s fastest-growing skincare trend in early 2025 (projected 58.9% growth).
UK brands are tapping into this demand with science-backed, barrier-boosting hydration, reflected in a 76% rise in lotion and toner launches across Europe (2023–2024, Circana)
In 2025, rising concern about environmental damage and microbiome health is pushing UK consumers to prioritise skin barrier care, with over 70% worried about pollution’s effects on their skin (Westfield, 2024).
Furthermore, 67% of women seek skin-health benefits, which is driving demand for protection beyond sun care due to environmental changes and climate-related damage to the skin barrier (Mintel, 2024).
This shift is fuelling demand for protective, soothing products.
For more information milky toner solutions, please contact us or send us an email at info@surfachem.com
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Friday, 18 July 2025
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