2020 Brow Trends
- The dewy brow - it’s all about wet-look, glossy and lavishly finished brows. This look can be achieved with waxes and brow gels.
- The brushed-up windswept brow - emphasising texture and structure.
- The almost mono-brow - the rise of embracing the natural. Be proud of fuller brows with effortless look.
- The shadow brow - eyebrow palettes at the ready, it’s time to let your natural brows do the talking with a subtle hint of light powder.
Sources: Elle & HD Brows
Brow Evolution
Throughout time, we’ve seen all types of brows - the natural, the bold, the thin, and the overgrown (Vogue).
- 1940’s - the softer, natural look - inspired by Hollywood Glamour
- 1950’s - bold came in with vengeance - inspired by Marilyn Monroe
- 1960’s - the return of the thin brow - inspired by Twiggy
- 1970’s - the thin got thinner
- 1980’s - 70’s brows were shocked - back to bold - inspired by Brooke Shields
- 1990’s - overuse of tweezers sees a return to the extremely thin - inspired by Kate Moss
- 2000’s - the introduction of pencil to achieve fuller brows.
Sandream Impact | WOW Brows
With the continued use of protective masks, make-up products designed for the eyes, are expected to increase in popularity as we incorporate protective masks into our everyday lives (Mintel, 2020).
On behalf of Sandream Impact, Surfachem distributes a range of ingredients to add that extra wow to your brow formulations. Their latest kit includes;
- Eyebrow Powder with Dream Hair
- Eyebrow Gel with Dream Hair
- Eyebrow Wax with Dream Hair
- Clear Eyebrow Wax
- Brow Bone Highlighter
For more information or to request a sample, please contact us or send us an email at info@surfachem.com
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