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Format Trends
Standout launches are on the horizon, with the aim of minimising the notable disruption to cosmetics amid COVID-19.
As a result of the pandemic, brands have been focusing on:
- Smudge-proof/durable 'beneath-the-mask' formulas
- Above-the-mask' products that accentuate the eyes/brows
- More blurring with skincare
- Virtual makeup concepts
- A greater focus on wellbeing.
Digital-friendly colours will lead innovation - as consumers continue to increase their digital presence, colours that translate well online have become of paramount importance. Brands can cater to this audience by dematerialising makeup looks and developing colours that are elevated when worn on-screen.
With the above in mind, Cosmetics brands are increasingly;
- Considering wearing of protective face masks by targeting skin beneath and above the mask
- Stressing how makeup can help boost wellness and self-esteem
- Increasingly blurring colour cosmetics with skincare – the skin care market has fared better than cosmetics during COVID-19 – the 'skinification' of makeup is set to continue
- Developing products for new usage occasions (eg virtual meetings/parties, at-home use)
- Emphasising the hygienic elements of make-up products
- Aligning with the even bigger focus on diversity
Colour Trends
Colours and aesthetics play a key role in influencing our mood and mindsets. The direction of colour has been heavily influenced by the events of the last year. Throughout this time, we have learnt, adapted, and become less afraid of individuality as we’ve all dealt with the pandemic in our own unique way.
The below Spring/Summer 2022 trends encompass bold hues and unique perspectives, all of which resonate in the world of make-up, art, photography, and even science and technology.
Blushing Vitality
Awaken our senses - ignite some energy into our appearance - give your skin that glow it deserves.
Next summer, it’s all about sun-kissed tones, glowing skin and vibrant lips, topped with luxurious sheer glosses. From coral pink, to rosy nudes, this trend fuses energy into our appearance. Fun, luminous and vibrant!
Key Colours
- SilikMira Ice VRO
- Sachet Duo Fine P-G
- Fiesta Gemini VRO47
- Glamour CF Hot Pink
- SynMira Ice ROY926
- Sachet Duo Fine P-O
- Marvel Satin Amber Gold
- Chromatique St. Chestnut Brown
- TC Bright Red
Euphoric Landscapes
In this trend, the beautiful spectrum of colours found on land and in bodies of water bring elements of Earth to life on our eye lids. “The eyes are the window to the soul” evokes a deeper meaning with so much expression of personality and individualism emitting from our eyes. Eye makeup is utilised to draw focus to the area and convey a variety of looks and moods.
Key Colours
- Fiesta Powder Lime
- Majestic Coconut
- SynMira Sleek BG
- Smokey Vintage Black
- Fiesta Sharp Green
- Bichroma Light Blue
- Diamond Crystal Turquoise
- Majestic Velvet Blueberry
- Smokey Glimmering Peach Copper
- SynMira Ice VRO847
- Eldorado Breen
- Majestic Blackberry
Retro Coated
Similar to the eye category, the nail segment allows for bold expression and maximalist looks to foster individuality. This trend reflects happiness, fun and a little bit of a “throwback” to lighten the mood. Juicy, funky and vibrant colours are combined to add a new dynamic to your Summer nails.
Key Colours
- Majestic Blue Grape
- Majestic Coconut
- Bichroma Aqua
- Sachet Duo P-B
- SilikMira Ice GTV
- Confetti Bio Ice GR
- Fiesta Ultra Fine White
- Sachet MV Red
- SilikMira Sleek BVR
