Brand Development

Here you will find a variety of content to spark your creativity and support your brand development.

How we can help

Sitting between customers and industry-leading ingredient manufacturers, Surfachem is at the heart of chemical industry. Within Personal Care and Home Care, we are perfectly placed to inspire brands.

We transform upcoming trends into your next formulation line and help you to create a strong brand identity that communicates your personality and story to the world.

It is in Surfachem’s D.N.A to be a pioneer, that’s why our vision is ‘delivering chemistry for a better life™’. From established brands to small start-ups, we want to work with you to unleash your inner creativity.

We want to share our knowledge, so that you truly understand your ingredients, and have the power to make informed decisions.

Multi-coloured lipsticks

Everything that goes into your Brand matters.

Our expertise can support you with:

  • Idea Generation
  • Ingredients & Traceability
  • Formulations
  • Regulations
  • Market Trends & Data
  • Texture Ideas
  • Supply Chains
  • Your Innovation

We know that every story is different. We’re here to listen, adapt and offer a bespoke brand development service for your unique needs.

Contact to start a brand revolution today.

Make-up brush and six cosmetic products


Packaging, labels, unboxing, branding... all exist because the formula exists.

So, make the formula the best it can be to communicate your ethos. We understand formulas should be as unique as your brand, paired with transparency.

Cosmetic facial cream

Ingredients to make your formula speak your language


Brands Development Team

Surfachem’s Brands Development Team is fronted by Brindley Spinks and Dr. Elisabeth Dufton.

We are here to translate and be honest and transparent communicators within the chemical industry. We want to utilise science, share market insights and inspire innovations for you and your brand to succeed.

Brindley Spinks | Sales Manager – Brands

Having spent 12 years in the raw materials and Ingredients history I have a solid knowledge base of consumer products, and the ingredients within them, in both the Personal Care and Home Care sectors.

In the 12 year journey, the relationships I have had with my customers has always been the most fulfilling part of my role. Building not only strong relationships with customers, but creating strong partnerships together is the ultimate reward.

I foster a prescribed approach with each customer and their concept. No two customers, and no two projects are the same, so the advice we can bring as the Surfachem team are fundamental in pushing these big ideas forward and helping our customers bring these visions to life.

We have a team of experts here at Surfachem, and it is part of my role to bring the right expertise to each project for each customer, and bring all of our ingredient, formulation, trend and insight expertise together, to ensure that you can bring the best product to market possible.

Brindley Spinks – Sales Manager

Dr. Elisabeth Dufton | Brands & Trends Innovator

London College of Fashion is where I learned the eclectic world of Cosmetic Science. Exploring my thirst for understanding, University of Leeds is where I continued my curious questions about personal care, curating my own research projects in cosmetic science - focusing on natural formulation design, formulation efficacy and skin delivery of actives in line with consumer attitudes. I achieved a Masters by Research and a PhD in Cosmetic Science.

Elisabeth Dufton – Trends Innovator