Welcome to the Modern Stress Epidemic, where science meets serenity
Stress has become an unavoidable part of our daily life, silently impacting not only our minds but our skin. At the intersection of wellness and beauty, our Personal Care product was born to address the visible and invisible effects of modern stresses and burnout on the skin.
We believe skincare isn’t just about appearance...
Skincare is a ritual of resilience, recovery, and reconnection. Your skin deserves more than surface-level care. It deserves relief.
Harnessing the power of neurocosmetic ingredients and adaptogens, designed to soothe, protect, and restore our skin’s microbiome. Our product concept, the Equilibrium Balm, is thoughtfully formulated to counteract the signs of stress-induced ageing, dullness, inflammation, and imbalance - because when your mind is calm, your skin should reflect it.
In a world wired for overdrive...
Stress has become our baseline. Modern life is relentless. Between constant screen time, deadlines, digital noise, and the mental load, our nervous systems are in an almost constant state of low level stress and skin is one of the first places this shows up. The term “stressed skin” is no longer a beauty buzzword; it’s a physiological reality.
What stress can do to your skin:
- Disrupt the skin barrier (increasing dryness, sensitivity, and breakouts)
- Trigger inflammation and oxidative stress (increasing redness, dullness, fine lines)
- Slows down healing and regeneration (increasing dry and sallow skin)
- Alters oil production through increased cortisol (causing both acne and dehydration)
- Compounds with sleep deprivation, blue light, poor diet, and other environmental challenges
The Mind-Skin Synergy or the Brain-Skin Connection:
The growing harmony between science and beauty has made way for a fresh skincare category where the skin and mind are directly intertwined, and there is a connection between emotional well-being and skin health. Brands are tapping into this connection by harnessing neuroscience, exploring the notion that your mental state has a direct impact on the health and appearance of your skin (and vice versa) thanks to a shared neurological network.
“The next chapter of wellness will be mind-body beauty, where mental well-being and physical appearance are interconnected.” Mintel, 2024
The global neurocosmetics market size was estimated to stand at US $1.8 billion in 2023 and is expected to grow at a CAGR of 8.3% between 2024 to 2030. Source: Grand View Research
Ingredient Focus: Peptilift
Glutathione (GSH), the skins most abundant antioxidant, is vital for defending cells against oxidative stress. We saw how important GSH is for the skin, so we made sure to use a biomimetic peptide which is delivered through a GSH carrier system.
Kalichem**'s **Peptilift® is a cosmetic active ingredient developed by Kalichem. It is a biomimetic peptide designed to mimic the activity of the skin’s natural beta-endorphins.
In simple terms:
- It works by interacting with opioid receptors in the skin, which are involved in comfort, relaxation, and stress response.
- In skincare, Peptilift is commonly positioned as a skin-comforting and smoothing peptide, often associated with relaxing facial tension and helping skin appear more relaxed and youthful.
- It is typically used in anti-aging, soothing, and stress-relief skincare formulations.
Importantly, Peptilift is a cosmetic ingredient, not a drug. It does not act like actual endorphins but is engineered to biomimic certain signaling effects at the skin level.
But what does that mean for me?
This neurocosmetic peptide sends ‘feel-good’ signals to the epidermis and dermis, helps relax facial micro-contractions, and produces a Botox-like effect - with +55% wrinkle volume reduction in just 4 weeks.
Happi cites YPulse data that claims that 72% of Gen Z and millennials have engaged in or are interested in beauty and self-care activities to combat stress and anxiety.
New formulas claim to boost levels of oxytocin and beta-endorphins on application, creating an instant feel-good effect, with this mood-boosting effect spanning categories from skin care, to sun care, to fragrance.
The Equilibirum Balm
| Trade Name | Phase | INCI | Partner | Function | w/w% |
|---|---|---|---|---|---|
| DI Water | A | Aqua | - | Solvent | QS |
| SURFAC® G995V MB | A | Glycerin | Surfachem | Humectant | 5.00 |
| dermosoft® Pentiol eco | A | Pentylene Glycol | Evonik | Multifunctional Antimicrobial | 5.00 |
| Shea Butter Organic | B | Butyrospermum Parkii Butter | Aldivia | Emollient | 2.50 |
| SURFAC® CANDELILLA | B | Euphorbia Cerifera Cera | Surfachem | Thickener | 4.00 |
| SURFAC® WHITE BEESWAX BP | B | Cera Alba | Surfachem | Thickener | 3.00 |
| SPHINOX® Immulance | B | Ceramide NP | Evonik | Active | 0.10 |
| ISOLAN® GPS | B | Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate | Evonik | Emulsifier | 3.00 |
| TEGOSOFT® SH | B | Stearyl Heptanoate | Evonik | Emollient | 20.00 |
| Schercemol™ SHS | B | Isostearyl Hydroxystearate | Evonik | Emollient | 20.00 |
| TEGOSOFT® MM MB | B | Myristyl Myristate | Evonik | Emollient | 3.00 |
| COVASILIC 15 | B | Silica Dimethyl Silylate | Sensient | Stabiliser | 4.00 |
| Verstatil® PE | B | Phenoxyethanol; Ethylhexylglycerin | Evonik | Preservative | 1.00 |
| "Sandalwood & Water flower EAN57678/00" | C | Parfum | Givaudan | Fragrance | 0.10 |
| Peptilift | C | Potassium Glutathione Isomerized Linoleate; SH-Pentapeptide-5 | Kalichem | Active | 2.00 |
