As part of Surfachem's Spring/Summer Surf-It our colleague Cristina Mienelle from Bregaglio has dived into the Jellyfish trend that is taking the world of personal care by storm. Cristina works as the marketing manager & "Coolhunter" at our Bregaglio offices in Italy and constantly researches into the newest trends in the personal care industry. Her expertise has identified the jellyfish movement as a captivating trend that embodies the perfect blend of nature and science, offering unique textures, intriguing formulations, and unparalleled skin benefits.
The Jellyfish is a powerful symbol that reflects the emotions associated with the world’s current mood:
- The Vulnerability of Humanity.
- The Complexity of the Planet.
- The Connection with Technology.
- The Fluidity of Identities and Relationships.
- The Necessity to Adapt.
The Jellyfish & Water:
Connections & Transformations
The concept of Jellyfish and Water are connected because the life cycle of some species of jellyfish involve phase changes similar to the state change of water; this includes a solid stage (polyp), liquid/gel (medusa), gaseous (dispersion of the egg/spermatozoid) and water vapour (in the atmosphere, when the jellyfish is at the end of its life returns to be water). This completes the cycle of eternal transformations.
This trend has made it's way into various personal care products and brands due to it's adaptability and unique aesthetic.
