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Chillax

Chillax

The Chillax concept examines the popularity of luxury spa products that can be used at home. The number of home-use spa product launches has increased every year since 2004, with body care and shower products proving to be the most popular (Mintel).

Existing players in this market include Elemeis and CND, both boasting a range of luxury spa products.

According to Mintel there was a 136% increase in products launched of this type between 2016 and 2017.

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Chillax

Due to this identified trend, we’ve developed five luxury spa product concepts, carefully created to leave consumers feeling pampered from head to toe. AAAAAND Chillax…

Hemp oil, a product whose use in new product launches grew by 173% between 2016 and 2018, is a crucial element here. One notable head care formulation that Surfachem developed included 1% hemp oil (INCI: Cannabis Sativa Seed Oil) from Aldivia for conditioning, with regenerating and anti-inflammatory attributes.

Tuesday, 13 November 2018

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