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Historically, there has been a perception that consumers use colour cosmetics products to conceal individual perceived imperfections. However, using make-up as a way of experimentation and a way to express our true selves is on the rise.
During lockdown, consumers have had time to reflect; our beauty routines are just one aspect of our lives that has changed. Prior to the pandemic, consumers may have unknowingly lived a fast-paced life, which didn’t create opportunity for creativity. Now, as we enter a ‘post-pandemic’ period, we’ve witnessed an uptake in experimentation and the ‘maximalist - more is more’ make-up look (Glamour).
As restrictions continue to ease, consumers will be managing multiple emotional states. Colours will be chosen to reflect this as people continue to find their feet in a new world. Saturated hues may have the power to connect consumers to feelings of intense optimism and hope, but also stability and balance (Cosmetic Design Europe).
Following a decrease in colour cosmetic sales throughout the pandemic, experts have predicted a bounce-back ‘fiesta’ for beauty products.
Branded as the new ‘Roaring 20’s era’, it is expected that as consumers socialise and travel again, putting on make-up will be a symbol of returning to life.
“History has taught us that after the last pandemic, people were keen to be out together, partying, celebrating. It was a brilliant time for fashion and beauty, and we’ve seen this after economic crises, downturns and difficult periods in history. After an unprecedented period of upheaval and change – and indeed turmoil – consumers will want to party, to escape into fantasy and look their best” (WSGN).
We’ve created a range of unique formulations to enable consumers to experiment, be bold and harness their inner beauty.
|Hydrate and Smooth Primer||Carbopol® Ultrez 20 , Merquat™ 2003PR , AquaPront® , HyaCare® Filler CL, TEGO® Feel C 10|
|Luscious Lash Lift||Xanthan Gum FFCS-PC , dermofeel® Toco 70 non GMO , Schercemol™ SHS, , Avalure™ UR 450|
|Lip Colour Eraser||Hydramol™ TGL , TEGINACID® C , Schercemol™ DID|
|2 in 1 Colour Stick||AlgaPūr™ HSHO Algae Oil, , dermosoft® GMCY, , dermofeel® TocoBalance , MATRIFUSE™ S-1|
|Taming Wand||Fixate™ Freestyle , Hairflux® , Hexylene Glycol|
Monday, 15 November 2021