Surfachem recognises the needs of the consumer and the demands of bringing something new to the table. As far as innovation goes, a 2018 Salesforce study found that 75% of consumer search queries were focused on new items, influencing brands to focus on building and learning from previous successes. In turn, consumers are sure to be engaged in the discovery of the new!
Surfachem’s implementation of unique ideas has encouraged our exploration of texture and ingredient characteristics.
Key Features
- New technologies
- Fascinating textures
- Claimable information
Formulation Example – ‘Transforming Face Scrub’
Tapping into sustainability, this waterless face scrub reduces carbon emissions through the naturally lighter nature of its powdered format.
Ingredient Focus
- Sorbisil BFG 10 - Gentle exfoliator for the skin
- Tego Renewha Mandelic - Gentle exfoliator
- Lathanol Lal Coarse MB - The Lathanol Lal Coarse MB is the key to this innovation, as it foams when water is added to the formulation
