According to Mintel, claims such as vegan, ethical, sustainable and organic were all heavily featured in skincare products launched in 2019.
With the new consumer desire to not only look and feel good, but also ‘do good’, there is potential for formulators to innovate with naturally derived ingredients in order to appeal to sustainability-concious consumers, especially Generation Z, with 68% of them expecting brands to positively contribute to society (Cosmetics Business).
With the world around us becoming more fast paced, there’s an opportunity for formulators to offer multifunctional, efficacious products that make consumers’ lives as simple and easy as they possibly can be. For example, a foundation may have elevated benefits and drive usage if it also prevents ageing.
TEGO® Remo 95 MB is a new natural-based thickener with emollient properties from Evonik. This innovative ingredient fulfils both of the above trends - being 100% natural and being multifunctional with optimum performance, therefore suiting our increasingly busy lifestyles whilst being kind to the environment.
For more information regarding the above ingredient, please get in touch at email@example.com.
Monday, 06 April 2020