Pharmaceutical Macro Trends
- High Covid-19 patients requiring hospitalisation may result in an on-going drive to keep other patient conditions managed in a home environment
- GP consultation and diagnosis undertaken remotely likely to become the default method
- Further development of the home-diagnostic / self-medication sectors
- Stay at home culture driving a change in habits
Key Market Driver
According to Mintel, there is an existential gap in the supplements market for products that take on more engaging and unique formats. Most current product development is focused around tablet or capsule format with no flavouring. Due to this, a key development area is for formulators to include palatable and exciting flavours within pharmaceutical products.
How Do We Increase Consumer Appeal?
Does the product deliver the desired effect? Was it pleasant and easy to use? Formulators must consider the primary desires of Pharmaceutical consumers.
The ultimate aim is for innovations to provide an element of differentiation whilst enhancing appeal to the consumer.
Flavours and Taste Modulation
On behalf of Kerry Flavours, Surfachem distributes a range of sweet flavours, extracts and taste modulators to support optimal taste and nutrition.
TasteSense™
TasteSense™ taste modulators preserve and restore aroma, flavour, mouthfeel and texture while masking off-notes. They are sourced from botanical extracts and are a high-performance, cost efficient solution for differentiating the latest pharmaceutical innovations.
Benefits of TasteSense™
- The delivery of a balanced, clean taste experience from start to finish
- Improved nutrition by reduction of sugar up to 50% without compromising taste
- An enhanced overall mouthfeel and flavour in products with low/no added sugar
- The reduction of off-notes of high intensity sweeteners such as stevia and sucralose
- Natural formulations as it allows manufacturers to label “natural flavouring” on the product packaging
