Changing bodies. Busy lifestyles. New approaches to beauty.
As personal care becomes more closely connected to individual needs and everyday routines, where are the opportunities for product development?
Launched at SCS Formulate 2026, Surfachem's latest Surf-IT trend magazine explores these shifts through consumer insight, ingredient inspiration and formulation ideas. Here are some of the opportunities featured in the latest edition.
Body Care That Recognises Different Needs
Our bodies change throughout life, and so do our skin’s needs. Pregnancy, hormonal transitions, ageing and weight changes can each create different priorities for body care.
Every Body Has a Story explores the opportunity to move beyond general moisturisation towards products designed around particular life stages and experiences.
Personal Care Beyond the Bathroom
How can products fit more naturally into life on the move?
Convenience involves more than smaller packaging. Portable formats, no-rinse cleansing and water-free products offer different ways to bring personal care into busy routines. Life Doesn’t Stop considers how these formats can balance practicality with performance, skin comfort and an enjoyable sensory experience.
A Longer-Term View of Hair Care
An immediate improvement in look and feel is only part of the hair care story.
Scalp comfort, fibre conditioning and everyday protection offer complementary routes for product development. The Long Route explores how these needs connect, considering both visible results today and ongoing care for hair and scalp.
A More Considered Intimate Care Routine
Multistep routines are familiar in facial skincare. Could the same thinking bring greater purpose to intimate care?
Love Down Below explores complementary products for grooming, cleansing, comfort and sensory experience. The opportunity is to consider how products work within a wider routine, with each step addressing a clear need.
Skincare That Complements Beauty Technology
At-home LED beauty devices are prompting new questions about the skincare used around them.
From preparation and hydration to post-treatment comfort, Tech Drives, Skin Thrives explores opportunities for complementary topical products. Texture, ease of use and suitability for the intended device all matter when developing products that fit into these routines.
Explore Surf-IT Winter 2026
The magazine connects these opportunities with ingredient technologies from our supplier partners and practical examples developed by Surfachem, alongside further insight into fragrance, gentle skincare and men’s care.
Click here to read the full Surf-It Magazine
Have an idea you’d like to develop? Contact the Surfachem team to discuss ingredients and formulation support.
