Surf-It Autumn/Winter 2025 is here!
This edition is packed with expert insights and the latest innovations in colour, fragrance, and ingredient trends shaping the personal care and cosmetics industry. Surf-It magazine serves as a platform to empower our clients and partners with the latest industry trends and insights. We are pleased to share the Autumn/Winter 2025 edition with you and invite you to explore the dynamic world of trends, ingredients, textures, and innovation in personal care.
To read the latest predictions in personal care trends, you can download your very own copy by clicking here
This Season’s edition contains:
· Skincare Trends – Discover streamlined skincare routines and the growing popularity of milky toners, delivering lightweight hydration, barrier support, and a healthy, radiant glow.
· Ingredients & Formulation – Explore multifunctional actives, natural-origin polymers, and innovative emulsifiers that enhance stability, performance, and sensory appeal.
· Texture & Sensory Storytelling – Experience the rise of “yummy” textures, inspired by K-beauty and culinary cues, from jelly creams and mousse-like gels to pudding-like serums.
· Fragrance – Learn how modern scents elevate personal care routines, from soothing botanical blends to luxurious perfumistic profiles.
Join us on this journey of innovation
This year, we proudly launched the Autumn/Winter 2025 Surf-It Magazine at SCS Formulate, where guests who visited the Surfachem stand received free physical copies to take home. It was a fantastic opportunity to connect in person, share ideas, and showcase the latest trends and innovations in personal care.
