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Water Responsible Beauty | World Water Day

The Global Risks Report 2019 highlighted water scarcity as one of the greatest threats of the decade. Due to this, the cosmetics industry has a significant role to play in reducing its negative impact on this recognised global crisis.

With water demand set to outweigh supply by 40% by 2030, and set to increase by 55% by 2050, the Cosmetics industry must embrace change to counteract the consequences.

What’s more, water use has grown globally at more than twice the rate of population increase in the last century - what will this look like in another century?

Did you know?

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The average person directly uses around 140 litres of water per day. On top of this, we indirectly use anywhere between 1,500-10,000 litres of water per day - eg. food and clothes production.

The Three Approaches

There are three ways the Personal Care industry can protect this precious resource and our planet - these are;

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Waterless Formulations - Evonik

On behalf of Evonik, Surfachem supplies a range of waterless Personal Care and Cosmetics ingredients. All the below formulations are designed for sustainability conscious consumers, allowing them to minimise their water footprint.

Product Description
Face & Body Cleansing Stick PEG-free. Easy application directly on wet skin
Easy Smoothing Hair Stick Hair stick highly suitable for ponytail and braid hair styles
Natural Sun Protection Stick Convenient natural non-drip, mess-free application and ease of use for reapplication on the go
On-the-go Sunscreen Stick SPF 50 Quick absorption and low oiliness - gives matte appearance in stick formulations
Hair Conditioning Bar PEG-free. Highly efficient due to high concentrated formula. Travel-friendly due to leak-free format
Solid Conditioner PEG-free. Highly efficient due to high concentrated formula. Travel-friendly due to leak-free format, small size and lightweight

- Mintel, Energy Saving Trust, BBC News

Thursday, 19 March 2020

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