Latest insight

Your Fro

Your Fro

Black consumers have different attitudes, beauty standards and motivations behind product choices and styles.

Brands of the future must acknowledge this and create unique formulations for a range of consumers - the era of ‘one sole product fits all’ in the personal care sector is well and truly over…

According to Mintel, the global Afro Hair Care market is worth $2.42 billion. As a response to this, we’ve developed a variety of formulations to help you look after Your Fro.


Your Fro Formulations:

To find out more about some of our other formulations and the benefits they offer, contact

Wednesday, 03 July 2019



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