Shampoos are used to clean the hair through removing dirt and excess oils. Conditioners are then applied to restore moisture and nourish dry hair.
According to Mintel, the UK Shampoo and Conditioner market is set to be worth £1.06 billion in 2023, with year-on-year growth expected between now and then. With this predicted growth, its time for formulators to get innovative with textures, fragrances and packaging, as well as respond to societal changes and consumer demands.
Popular Claims
Cleaning Solutions
Here at Surfachem, we’ve created ‘Cleaning Solutions’ - an indulgent product concept for enhancing your daily personal care routine with deep cleansing and hydrating formulations for both hair and skin care.
Formulations and Key Ingredients
| Formulations | Key Ingredients | Description |
|---|---|---|
| Nature's Own Shampoo | Smooth like honey, with rich micro-bubbles for an easy-flowing gel texture | |
| Classic Sulphates Clarifying Shampoo | Elastic and soft - unwind, deep cleanse and add bounce to your hair | |
| Shower Sparkle | Sparkling, jelly shower gel enriched with micro-bubbles - perfect for a relaxing full body cleanse | |
| Sugars Assemble Micellar Cleanser | Sweet like sugar-based foam - light and mild to wash away all excess oils | |
| Naturally Nutty Foaming Conditioner | Indulgent buttery conditioner – smells almost too delicious to apply to your hair |
