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Pantone Colour of the Year | 2023

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The 2023 Pantone Colour of the Year is Viva Magenta


Pantone Colour of the Year

Pantone’s Colour of the Year is an annual launch from the famous colour experts at Pantone. Throughout a wise range of industries, Pantone are seen as innovators of colour and their Colour of the Year often goes on to influence new designs and styles for everything from interior design to cosmetics.

Viva Magenta

This year’s selection of colour, is said to be a “shade rooted in nature descending from the red family and is expressive of a new signal of strength. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.” - Pantone


Click Here to find out more about Viva Magenta from Pantone themselves.

How to use Viva Magenta

If you would like to find out how we at Surfachem can help you apply Viva Magenta to your products contact our team at

Monday, 05 December 2022