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Mocha Mousse, a “mellow and warming brown,” has been named Pantone’s colour of the Year 2025. This deep, earthy brown shade brings to mind the richness of chocolate and the boldness of coffee beans – two beloved indulgences that evoke feelings of comfort and grounded energy.
Mocha Mousse speaks fresh for new beginnings, and a desire for a connection to nature – making it the perfect hue to guide us into a new year filled with innovation and expression.
As Mocha Mousse takes centre stage in 2025, at Surfachem, we recognise the importance of staying forefront of industry trends, and we’re thrilled to embrace the essence of Mocha mousse in formulations, skincare, cosmetics, or packaging. Surfachem can support you in creating trend-forward products that capture this sophisticated colour.
Hubspot reports that colour accounts for up to 90% of an initial impression and can boost brand familiarity and awareness 80%. Furthermore, 93% of buyers base their selections solely on visuals. Recognising the importance of colour in influencing consumer decisions, Surfachem are partnering with Sensient Beauty, a leader in creating high-quality pigments, that offer a range of shades that match perfectly with Mocha Mousse.
Mintel has highlighted 78% of UK consumers think that fragrance can improve their mental well-being, and one of the unique benefits of a colour like Mocha Mousse is its ability to inspire a comforting fragrance that can evoke aromas. Fragrances created by Givaudan can work perfectly with coloured products, creating a sensory experience that enhances the mood of warmth.
Fragrances not only plays a significant part in influencing buying decisions, at Surfachem, we have fragrance expert that ensure quality is seamlessly integrated into the products.
At Surfachem, we understand the importance of staying ahead of trends while maintaining the quality and performance of products. Our expert team is here to help you to select the ideal fragrance and pigment to create your version of Mocha Mousse.
Here’s to a cosy 2025!
Saturday, 30 December 2023
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