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Say goodbye to the 10 step K-beauty routine and bombarding our skin, and say hello to smaller INCI lists, less products within beauty regimes…

Previously, the focus was on using social media to portray a filtered / airbrushed version of ourselves. More recently, we have seen a shift towards natural, minimal or no-makeup beauty looks where your real skin — texture, pores, blemishes and discolouration — shines through.


Why Less is More

A common issue with complex, multistep, regimes is skin irritation - rashes, inflamed breakouts, redness, and flare-ups of conditions like peri-oral dermatitis… Using too many products, trying new formulas each day, layering incorrectly, or combining too many actives overwhelms and confuses the skin.

Recommended Ingredients:

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For more information or to request a sample of any of the above recommended ingredients, please contact us or send us an email at

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Wednesday, 17 March 2021