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Surf-It Supplier Spotlight: Lubrizol

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As part of the Summer edition of our Surf-It magazine, we featured several of our partners to give you an insight into various ingredients and formulations. We are spotlighting our partner, Lubrizol, to highlight two key Personal Care ingredients driving the market, and what their benefits and uses are...


PemuPur™ START polymer meets consumer’s expectations as a high-performing, natural-derived polymeric emulsifier. STA-bility and R-efresh-ing T-exture, making it a grounded solution to START building Oil-in-Water emulsions.

INCI: Microcrystalline Cellulose (and) Sphingomonas Ferment Extract (and) Cellulose Gum.

Silsense® Bio 5

Silsense Bio 5 is naturally derived from palm kernel oil biomass (RSPO), a biodegradable, pure and volatile emollient.​ Proven hair sensory performance, volume and frizz control​.

INCI: C9-12 Alkane​.

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For more information on our partnership with Lubrizol please contact us or send us an email at

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Wednesday, 20 September 2023