As the Olympics are fast approaching, there's no better time to emphasise the importance of caring for your skin during physical activity. Whether you're a seasoned athlete or someone enjoying a more active lifestyle, taking care of your skin is crucial. Exercise exposes your skin to sweat, environmental elements, and other stressors, making it essential to have a skincare routine that supports and enhances your performance. Active Beauty ensures that your skincare is as robust and dynamic as your fitness regime, keeping you looking and feeling your best, no matter the challenge.
Why Active Beauty?
We initially introduced Active Beauty at SCS Formulate in 2017, in response to the increasing demand for products that cater to active lifestyles. As we look ahead to 2024 and beyond, the significance of the active beauty sector continues to grow. Active Beauty is all about bridging the gap between skincare and fitness. It is about recognising that our bodies go through a lot when we exercise - from sweating it out at the gym, to braving the elements outdoors – and tailoring our skincare routines to support those activities.
Active Beauty is a reflection of our increasingly health-conscious lifestyles. More and more people are prioritising fitness and wellness, and they want skincare products to align with their active lifestyles. With the rise of "athleisure" culture [1], workout wear transitioning from the gym to the streets, it is only natural that our skincare routines would follow suit.
As we delve into the world of Active Beauty, we're excited to introduce you to a range of formulations designed to support your active lifestyle. These innovative products are crafted to withstand the rigours of physical activity, ensuring your skin and hair remain protected, nourished, and rejuvenated.
[1] https://www.investopedia.com/terms/a/athleisure.asp
| Formulation | Description |
|---|---|
Water Resistant Swim Cap |
Picture this: you are diving into the pool for a refreshing swim, but the chlorine can wreak havoc on your hair. We have a solution! Our Water Resistant Swim Cap formulation is your new best friend. A haircare product for wearing under a swim cap, Surfacare PVP 30 and Castor Oil combined in our O/W emulsion shield your hair from the damaging effects of chlorine, leaving them soft, shiny, and ready for your post-swim selfie. |
Deodorant Stick |
What about those intense workout sessions that leave you feeling less than fresh? Our Deodorant Stick has got you covered. Say goodbye to odour worries with Citrofol AI Extra (Jungbunzlauer), and stay confident throughout your workout with new Scentaurus fragrance release technology from Givaudan. |
Menthol Cooling Stick |
For those hot summer days when you need a cooldown, our Cooling Stick comes to the rescue. Apply pre-workout to exposed skin, and watch the magic happen as you start to work out. Not only does the menthol work to cool down the skin, the shea butter and vegan beeswax makes a nourishing non-greasy formulation that keeps your skin cool and hydrated, even during the most intense work outs. |
Sporty Sprite Toner |
Use our Sporty Sprite Toner after your workout to rebalance your skin. Our toner contains Kalibiome SENSITIVE (Kalichem) and TEGO® Pep 4-17 (Evonik) to reinforce the skins barrier function and reduce the appearance of wrinkles, redness and irritation. |
Clean Comfort Body Cleanser |
Using Olivoil Glutamate FOKSNaB (Kalichem) our Clean Comfort Body Cleanser gently washes away any sweat and impurities, while TEGO® Natural Betaine (Evonik) restores hydration to quenched skin. |
Sunscreen Stick & After Sun |
Of course, no beauty routine is complete without sun protection. Our Sunscreen Stick offers broad spectrum SPF coverage in a convenient, mess-free format, so you can stay protected on the go. Athletes also know the importance of recovery. Our Athletic Repairing After-Sun provides soothing, repairing hydration in an easy-to-use, portable format, ideal for post-workout replenishment |
Anti-Blister Serum |
We are sure that everyone understands the pain of blisters. That is why we have created an Anti-Blister Serum to keep your feet blister free and comfortable, no matter how far you run or how long you hike. |
