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Is Haircare (D)evolving?

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Our hair signals our identity. This year, the world has changed at an extraordinary rate. We’ve seen emerging trends, styles and tools – all of which have led to a shift in beauty attitudes.

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According to Mintel, since lockdown, we have MORE time for beauty. For example, using hair/scalp treatments has been one of the top six beauty and grooming activities being carried out by consumers.

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Key Ingredients

Hair care regimes are devolving from tradition and evolving into something new to consumers. Evolving from 2/3 quick steps, to a 5+ ritual of treatment, cleanse, nourish style/colour and protect, here’s our key ingredients, with emphasis on natural hair style.

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Treatment - Ingredients from: Evonik and Lubrizol

Cleanse - Ingredients from: Stepan, Schill & Seilacher and Evonik

Nourish - Ingredients from: Jungbunzlauer, Stepan, Aldivia and Lubrizol

Protect - Ingredients from: Evonik and Lubrizol

Personality - Ingredients from: Evonik and Lubrizol

Concepts

Within Personal Care, Surfachem are industry experts in ingredient selection, formulation design and stability testing. We’re not just a speciality chemical distributor, we also create our own product concepts and formulations. By scanning the market and identifying up-and-coming trends, we have created the below hair care product concepts at our technical lab in Huddersfield.

For more information or to request a sample, please contact us or send us an email at info@surfachem.com

Discover more about our expertise and how we can help you:

Thursday, 04 June 2020

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