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Let's Go Shopping | Trends for 2021

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Algae first started trending in food, with the Instagrammable ‘mermaid toast’, a vibrant breakfast trend featuring Spirulina, that took social media by storm. Since then, we have seen algae-inspired home décor and now, within Personal Care.

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Did you know?

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The 2021 Pantone Colour of the Year has recently been announced as - Illuminating Yellow and Ultimate Grey. For over 20 years, Pantone’s Colour of the Year has influenced product development and consumer behaviour across a range of industries.

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Due to the pandemic, we have witnessed an uptake of ‘Do it Yourself’. With sites such as Etsy and Not on the High Street facilitating our drive to do it ourselves, there are various things we need to consider when choosing to make our own cosmetics.

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Herbal ingredients are becoming increasingly incorporated into a variety of natural skin care and hair care formulations, offering both cosmetic and therapeutic benefits.

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According to a recent survey conducted by Kings College, London, 60% of UK adults are struggling to get a good night’s sleep, as a result of the uncertainty surrounding the pandemic. Over recent years, we have seen the blurring of sleep and cosmetics products, with the aim of helping consumers sleep better and achieve their wellness goals.

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Say goodbye to the 10 step K-beauty routine and bombarding our skin, and say hello to smaller INCI lists, less products within beauty regimes…

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Humans are programmed for touch. The external messages that we have received over the last few months have been that physical intimacy is dangerous. Due to this many of us now crave intimacy and may therefore become physically imitate sooner than they would have pre-lockdown.

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Did you know?

Why is waterless such a trend in cosmetics?

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Over recent years, there has been an increase in men taking a much more targeted approach to personal grooming than in the past. According to Happi, today's men are more comfortable with grooming and with looking good than in the past.

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Webinar Recording

On Wednesday 17th March, the Surfachem Personal Care team hosted a webinar covering all of the above trends.

Click here to view our latest webinar.

Tuesday, 16 March 2021

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